We are a specialized firm with a deep expertise in real estate, honed over decades.

Core Services

Tradecraft provides “in market” real estate solutions for both private and public sector entities.

Land Agent Services

A proven track record supporting municipalities, districts, and developers in complex land negotiations, often focused on linear acquisitions and expropriation proceedings.

Pricing Audits

Independent third-party pricing audits and revenue estimates for new residential market for-sale and rental developments.

Feasibility Analysis

Market feasibility studies with clear “go” or “no-go” recommendations across all product classes.

Development Support & Procurement

Sourcing and recommending expert subconsultants across architecture, engineering, construction management, marketing, and sales.

Sales, Marketing & Operations Advisory

Strategy development and execution for new home presales, lease-ups, and tempo programs.

Sales Performance Audits

Independent reviews of existing sales, marketing, and operations teams to identify performance gaps and provide actionable recommendations.

Community Engagement & Public Consultation

Collaboratively designed and executed engagement strategies to support development approvals.

CRM & Sales Coaching

We design and implement CRM systems tailored to your sales process, then provide hands-on coaching to help your team maximize lead tracking, follow-up, and conversion opportunities.

Because for us, it’s not just work.

It’s a craft.

The Results Speak for Themselves

A look at recent projects. Each one a snapshot of our work and the results that followed.

The Way We Work

These are the principles we bring to our work. They guide how we show up, how we collaborate, and how we get things done.

Work That Commands Respect

We set standards higher than our clients expect because the work bears our name long after the deal is done.

Relentless Refinement

We believe in mastering the craft one deliberate improvement at a time. Always sharpening the blade. Always raising the bar.

Optimistic, Realistic, and Unflinching

We see opportunity on the horizon but never ignore what’s underfoot. Honesty and clear-eyed execution guide every decision.

Built on Shared Principles

We work with people we respect. Those who value trust, accountability, and a firm handshake as much as results. 

Testimonials

Built on Over a Decade of Trust

Leading the Way

Meet the people behind the precision. Experienced leadership that provides hands-on delivery.

Jeff Hancock

Partner

Jeff has over 20 years of success in professional real estate, with a strong focus on development consulting and feasibility. He is the former Real Estate Services Manager at the City of Kelowna, where he was responsible for the acquisition and disposition of all City owned property and actively managed a team of real estate professionals overseeing a land portfolio worth $1.2 billion dollars. Previous to that, Jeff worked as a Financial Advisory Manager at Deloitte in Vancouver and was a key part of the Real Estate Consultancy and Receivership Team, which focused on market feasibility, planning and valuation studies for real estate development projects, workout strategies for troubled assets, as well as scope management and budgeting for real estate related mandates. Jeff also worked as a Licensed Broker for a number of years with an International Commercial Real Estate Firm and currently with the Okanagan division of William Wright Commercial.

Shane Styles

Partner

Shane is a seasoned real estate professional with over two decades of experience in new development marketing, sales and operations. His career has involved pioneering new fractional real estate brands in Whistler and repositioning feasibility analysis for luxury resort homes in Bali to complete strategic development and execution of the marketing and sales for some of the Okanagan’s most iconic developments. He is the former Managing Director for S&P Asia, co-founder of Folio Building Group, a licensed residential construction firm and former President of Epic Real Estate Solutions where he led his team to numerous record-breaking Okanagan real estate launches. He is currently a Licensed Broker with the Chamberlain Property Group. Shane has called Kelowna home for over 45 years and prides himself in both connecting people through his vast network and adding a global perspective to the local landscape.

Kayla Etreni

Senior Manager, Performance & Marketing

Kayla Etreni brings a strategic advantage to every project she takes on. Proverbially “young,” if that’s what you call under 30, she has a sensibility honed in the now, not the never. Throughout her dynamic career, she has managed over $400M in real estate development portfolios, leveraging her expertise in digital marketing and project management, which she first developed when founding a social media marketing agency. Since discovering a passion for real estate, Kayla has played a key role in major sales and marketing milestones, including the 72-hour sell-out of record setting Sokana and the implementation of a CRM system that transformed lead generation for a leading Okanagan project marketing firm. Beyond her professional achievements, Kayla is passionate about giving back and getting outside. Known as the bridge between bold vision and strategic execution, Kayla has built a reputation as a trusted advisor in real estate sales and marketing, and she’s only getting started.

Want to Talk Right Now?

Tradecraft Consulting

 #8-730 Stremel Road
Kelowna BC, V1X 5E7

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