An interior municipality enlisted Tradecraft to support their budget forecasting for upcoming Parkland acquisitions. Our research provided realistic, high-level per-acre valuation targets. The project, from scope agreement to delivery, was completed in under three weeks.
We were brought a challenge we see often; a project with a false start, missed presale goals, and a campaign that had lost momentum. The Tradecraft team repositioned the offering, rebuilt the brand, and developed a sales playbook tailored to a specific market gap. It was all grounded in a detailed analysis that brought clarity and direction.
A Western Canadian resort group came to us with lagging performance and a major launch on the horizon. After a full audit, we delivered a roadmap of improvements, rebuilt their CRM and lead funnel from the ground up, and repositioned them for a successful launch and long-term growth.
We set standards higher than our clients expect because the work bears our name long after the deal is done.
We believe in mastering the craft one deliberate improvement at a time. Always sharpening the blade. Always raising the bar.
We see opportunity on the horizon but never ignore what’s underfoot. Honesty and clear-eyed execution guide every decision.
We work with people we respect. Those who value trust, accountability, and a firm handshake as much as results.
Jeff has over 20 years of success in professional real estate, with a strong focus on development consulting and feasibility. He is the former Real Estate Services Manager at the City of Kelowna, where he was responsible for the acquisition and disposition of all City owned property and actively managed a team of real estate professionals overseeing a land portfolio worth $1.2 billion dollars. Previous to that, Jeff worked as a Financial Advisory Manager at Deloitte in Vancouver and was a key part of the Real Estate Consultancy and Receivership Team, which focused on market feasibility, planning and valuation studies for real estate development projects, workout strategies for troubled assets, as well as scope management and budgeting for real estate related mandates. Jeff Hancock *PREC is a Licensed Broker in B.C. and is currently a Partner with William Wright Commercial in Kelowna.
Shane is a seasoned real estate professional with over two decades of experience in new development marketing, sales and operations. His career has involved pioneering new fractional real estate brands in Whistler and repositioning feasibility analysis for luxury resort homes in Bali to complete strategic development and execution of the marketing and sales for some of the Okanagan’s most iconic developments. He is the former Managing Director for S&P Asia, co-founder of Folio Building Group, a licensed residential construction firm and former President of Epic Real Estate Solutions where he led his team to numerous record-breaking Okanagan real estate launches. He is currently a Licensed Broker with Stilhavn Real Estate Services. Shane has called Kelowna home for over 45 years and prides himself in both connecting people through his vast network and adding a global perspective to the local landscape.
Kayla Etreni brings a strategic advantage to every project she takes on. Proverbially “young,” if that’s what you call under 30, she has a sensibility honed in the now, not the never. Throughout her dynamic career, she has managed over $400M in real estate development portfolios, leveraging her expertise in digital marketing and project management, which she first developed when founding a social media marketing agency. Since discovering a passion for real estate, Kayla has played a key role in major sales and marketing milestones, including the 72-hour sell-out of record setting Sokana and the implementation of a CRM system that transformed lead generation for a leading Okanagan project marketing firm. Beyond her professional achievements, Kayla is passionate about giving back and getting outside. Known as the bridge between bold vision and strategic execution, Kayla has built a reputation as a trusted advisor in real estate sales and marketing, and she’s only getting started.
#8-730 Stremel Road
Kelowna BC, V1X 5E7