WHAT WE DO
Tradecraft Consulting provides “in market” real estate solutions for both private and public sector entities.
LAND AGENT SERVICES
A proven track record in leading complex land negotiations on behalf of our clients, often centered on linear acquisitions and expropriation proceedings.
PRICING AUDITS
Providing third party, independent, pricing audits and revenue estimates for new residential developments throughout the Okanagan.
FEASIBILITY ANALYSIS
Market feasibility studies and “no” or “go” recommendations for all product classes.
SALES, MARKETING & OPERATIONS ADVISORY
New Home Presale, Tempo or Lease-up Strategy development and execution.
SALES PERFORMANCE AUDITS
Providing third party independent audits of existing sales, marketing and operations teams to identify performance gaps and provide recommendations.
COMMUNITY ENGAGEMENT & PUBLIC CONSULTATION
Collaboratively designed, managed and executed community engagement plans to support development approvals.
DEVELOPMENT SUPPORT & PROCUREMENT
Source and recommend subconsultant expertise from architecture and engineering to construction management and sales.
CLIENTS
Tradecraft Consulting collaborates and provides services to a wide range of industry stakeholders.
A small sample of our clients include:
WHERE WE WORK
Based in the Central Okanagan,
Tradecraft Consulting
works throughout
British Columbia and Alberta.
ABOUT
Meet the team behind Tradecraft Consulting
JEFF HANCOCK
Jeff has over 20 years of success in professional real estate, with a strong focus on development consulting and feasibility. He is the former Real Estate Services Manager at the City of Kelowna, where he was responsible for the acquisition and disposition of all City owned property and actively managed a team of real estate professionals overseeing a land portfolio worth $1.2 billion dollars. Previous to that, Jeff worked as a Financial Advisory Manager at Deloitte in Vancouver and was a key part of the Real Estate Consultancy and Receivership Team, which focused on market feasibility, planning and valuation studies for real estate development projects, workout strategies for troubled assets, as well as scope management and budgeting for real estate related mandates. Jeff also worked as a Licensed Broker for a number of years with an International Commercial Real Estate Firm and currently with the Okanagan division of William Wright Commercial.
SHANE STYLES
Shane is a seasoned real estate professional with over two decades of experience in new development marketing, sales and operations. His career has involved pioneering new fractional real estate brands in Whistler and repositioning feasibility analysis for luxury resort homes in Bali to complete strategic development and execution of the marketing and sales for some of the Okanagan’s most iconic developments. He is the former Managing Director for S&P Asia, co-founder of Folio Building Group, a licensed residential construction firm and former President of Epic Real Estate Solutions where he led his team to numerous record-breaking Okanagan real estate launches. He is currently a Licensed Broker with the Chamberlain Property Group. Shane has called Kelowna home for over 45 years and prides himself in both connecting people through his vast network and adding a global perspective to the local landscape.
KAYLA ETRENI
Kayla Etreni brings a strategic advantage to every project she takes on. Proverbially “young,” if that’s what you call under 30, she has a sensibility honed in the now, not the never. Throughout her dynamic career, she has managed over $400M in real estate development portfolios, leveraging her expertise in digital marketing and project management, which she first developed when founding a social media marketing agency. Since discovering a passion for real estate, Kayla has played a key role in major sales and marketing milestones, including the 72-hour sell-out of record setting Sokana and the implementation of a CRM system that transformed lead generation for a leading Okanagan project marketing firm. Beyond her professional achievements, Kayla is passionate about giving back and getting outside. Known as the bridge between bold vision and strategic execution, Kayla has built a reputation as a trusted advisor in real estate sales and marketing, and she’s only getting started.
CONTACT US
For more information on our services and fees please drop us an email or give us a call.
#8-730 Stremel Road, Kelowna BC, V1X 5E7
